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Customers are much easier to lose than gain, this statement dictates the whole ethos of Pure Air Conditioning. Started in 1998 by Robin Riley, Pure Air Conditioning has based its foundations on believing that standards must be set, maintained and then raised to hold on to current customers and entice new ones in this very competitive market place.

The company started out as a small family business, renting and selling portable air conditioning units for server rooms, houses and offices that suffered in the heat of the summer. Very quickly though it was clear the diversity of services required meant bringing in more skilled people and investing in training of the already employed staff. Before long, Pure Air Conditioning was installing fixed system air conditioning into local offices and houses alike. The name Pure Air Conditioning became synonymous with quality, integrity and most of all an honest approach. As the years went by the client base grew and companies such as Planet Hollywood, Taylor Wimpey, Benetton, Orange, The Chartered Insitute of Personnel and Development, Origin Group, Toni and Guy, Fossil, Brunswick Shopping Centre, KV Automation, and Winkworth Estate Agents to name but a few enjoyed a level of service they had no desire to lose.

So much is changing in the world of air conditioning, particularly as environmental issues become more prevalent and so Pure Air Conditioning are changing too. They are investing heavily into training to ensure all staff, particularly engineers carry the all important Safe Handling Certificate, air conditionings version of the Corgi registration. They have become Accredited Installers of Mitsubishi Electric equipment, they are proud of this as this particular manufacturer has concentrated on developing a range of eco friendly and green products. The Eco-dan, the ground source heat pump and heat pump boiler to name but three. Pure Air Conditioning offer greener solutions by matter of course, quoting units that qualify for Government rebates and allowances to ensure their clients are enjoying reduced energy use and lower running costs plus doing their part in reducing the all important carbon emissions.

Pure Air Conditioning see though that there has to be an element of affordability too. Not everyone wants or can afford the latest technology or greenest product. So Pure Air Conditioning make sure all their sales team are well versed in all the leading manufacturers so they can offer a wide range of products covering all of the spectrum of tastes. From the top of the range Mitsubishi Electric, to the unique LG Artcool, to the niche products such as Daikin's ceiling suspended four way blow unit and Sanyo's Gas Driven VRF. Pure Air Conditioning are experts in them all.

The sales team made a significant leap forward when Managing Director, Robin Riley, acquired the services of the popular and well known figure of Andy Gill.In two years, the turnover has doubled and Pure Air Conditioning are in an enviable position of strength. Senior and well respected engineers then sought roles with the ever growing Pure Air Conditioning, Steve Warner came on board, bringing a vast depth of servicing knowledge having worked for more than 15 years in the industry and impressing whilst working for Mitsubishi Heavy Industries in Barcelona. Adding such names as these to their already impressive engineers, David Marsh and Sam Mander, to name two, Pure Air Conditioning are only left with the dreams of how much they can achieve in the coming months and years ahead.

Pure Air Conditioning are looking forwards and they sincerely hope that if you've taken the trouble to read this, that by now your mind is settled and your next action will be calling them.

For Pure Air Conditioning, it really is all about standards.